Make your business the show your customers watch

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How it works, in eight minutes

Why a show, not another ad

Your customers already watch reality TV. Most have never seen you work.

People buy from people they understand. Watching you is how they get to know you.

The psychology

Why people buy from people they watch

Three findings from research, and three parts of our method built on them, explain why a show sells when an ad does not.

1 · The one-sided bond

Viewers feel they know you

Researchers call it a parasocial relationship. Someone who watches you week after week starts to feel like a friend, even though you have never met. That feeling of knowing you is what makes a stranger comfortable paying you.

Horton & Wohl, 1956 ↗ · review of 117 studies ↗

2 · Seen again and again

Familiar feels safe

In experiments, people rated things more favorably the more often they had seen them, even with no other information. Daily clips put your face in front of the same people again and again.

Zajonc, 1968, the mere-exposure effect ↗

3 · Story, not pitch

A story lowers the guard

When people get absorbed in a story, they argue with it less and their beliefs shift toward it. An ad gets judged as an ad. An episode gets followed.

Green & Brock, 2000, narrative transportation ↗

4 · The Five Feelings: what each episode gives the viewer

Our method, from the RealityShow 101 course. One episode for each feeling, in this order.

5 · The 3 T's: how a hero sells

6 · The binge loop: why they come back

Every piece is built in five beats. The first four end on an open question, and only the fifth answers it. People who notice a gap in what they know want to close it, so they watch the next one.

Loewenstein, 1994, the information gap ↗

Put together: they see you often, feel they know you, follow your story, and trust what you sell.

How it works

Three things under your name, each with a job

Communication · your show

Gets your name out

The show and the platform. A reality show about your real work, cut into clips for Instagram, TikTok, YouTube and Facebook, with the full episodes on your own TV site. This is how people meet you.

Reality · your story

Shows them who you are

Your personal site and your story written down: who you are, what you do and how you got here. This is where people learn about you and your work.

Affinity · getting closer

Sells and teaches

Your academy, class or shop: the paid way for people to get closer to you and learn what you know, with a checkout that works at two in the morning.

The engine

Short clips find strangers. The show makes them trust you.

The yapping studio

A studio at home and in your car

Lights, a mic and your phone, set up for one or two people. You talk, we cut. It is where the daily clips come from, without a crew.

Every view lands somewhere. This is the order people move in:

1. 1ClipsShort videos every day, on every app.
2. 2Your showThe full episodes, on your own TV site.
3. 3Your storyYour personal site, where they learn who you are.
4. 4What you sellYour offer, with a checkout that is always open.

Plus one short format viewers take part in. Mathew's is Scam Check: someone shows him a message, he gives his opinion, and viewers vote.

Where the money comes from

How a show turns into customers

A show does not sell on its own. It moves people through five steps, and each step has a number you can watch.

1. 1AttentionClips go out every day. People who never heard of you see your face and your work.You watch: views
2. 2TrustThey watch you handle real customers. After a few episodes they know how you work before they ever call.You watch: follows, replies
3. 3StoryThey want to see what happens next, so they come back and send an episode to a friend.You watch: return viewers, shares
4. 4OfferEvery episode points to one clear next step: book, buy, or join the list.You watch: taps to your page
5. 5CustomersSome buy the first week. Most buy after they have watched you for a while.You watch: bookings, sales

Seven ways a show pays a business

Run the numbers

Example numbers, not a prediction. The starting values below are made up for a local business so you can see how the math works. Put in your own.

What it costs you, honestly

We do not promise sales or income.

The season

Five episodes. Each one leaves viewers with one feeling.

Together the five add up to trust. This is the structure we build every season on.

Episode 1

The underdog

Where you started and what was against you.

Episode 2

The special gift

The thing you do that other people can't.

Episode 3

The struggle

A real problem in your business, on camera.

Episode 4

The method

How you do it, step by step, so viewers learn from you.

Episode 5

The payoff

A customer you helped, and what changed for them.

Your first shoot

One shoot, five things to sell with

The order on the day: we start in a lit studio we book, with the webinar, then the ads, then the infomercial. Then we come to you to set up your studio and film the show.

How we work

The phases, from first call to pitching your season

Each phase is small enough to say yes to. You decide at the end of each one whether to keep going.

1. 1

   Free · one hour

   The call

   You get: we hear your story and pitch your show back to you.

   You do: tell us what you do and what you want to be known for.

2. 2

   $997 · 14 days

   The 14 days

   You get: your web addresses and email, your story written, your offers laid out, your website with a free offer and a paid offer with checkout, a one-week checkpoint call, your accounts, a gear check, your first 10 ads and your sizzle. Your dashboard tracks every step.

   Day 14 is Blitz Day: a post every 2 hours for 24 hours, test ads live, everything tested.

   You do: answer the story questions, approve the pieces, film the first clips on your phone. On day 12 you decide on the season. If it is a no, you keep everything we built.

3. 3

   Before the season

   The first shoot

   You get: a plan for the season in writing (what we shoot, where and with whom), then the first shoot: your sizzle, your home and car filming setup, an infomercial, ten ads and a webinar.

   You do: approve the places and the people, bring your outfits, and show up.

4. 4

   $9,997 · 90 days

   The season

   You get: season one of your show, five or more episodes, and clips every day. Three months, one for each side of the A·R·C triangle, each building one of your three websites: your TV site, your personal site and your business site. A lesson, a check and a checklist every week. Pay in full and a fourth month is free.

   You do: three filming sessions, approvals within three days, and keep your accounts up.

5. 5

   After the season · 2 months

   The partnership phase: we pitch your season

   You get: we take the finished season and its numbers (views, audience, sales) and pitch it to companies that could partner with you: sponsors, networks and brands. Every offer comes back to you before anything is signed.

   Honest part: we pitch. We cannot promise a company will say yes.

Ad spend is separate and only runs on a budget you approve in writing. We go through the full terms with you on the call.

It has worked for others

TV has been selling for business owners for decades

Four kinds of TV and video have built businesses. Tap the kind closest to yours. These are famous cases, picked because their numbers are public. They are not typical and they are not a promise. Every number links to where it came from.

Why it works

Every one of these businesses got in front of a lot of people at once, with something they could buy that day.

Now in production

Shows we are making with business owners

In production

Always Amazing

Aja · teaches women to start a business

In production

Scam Rescue TV

Mathew · financial safety expert

In production

Wild Mommy Makeovers

Kiki · makeovers for moms

In production

Spiders Ink

Spider · a tattoo shop in Las Vegas

In production

The Gusti Show

Gusti · entertainer and store owner